What is Email Marketing and how does it work? Email Marketing is the digital marketing process of communicating with your chosen audience through email. Simply put it is when you send a email message to your subscribers (customers) or potential customers who have signed up to your email list, it is a form of direct marketing that uses personalized mass emails to promote your products. You Create, implement, track, and analyze email campaigns and brand growth. Grow your audience online while targeting new customers. Companies and brands use email campaigns for selling services, products and sending out subscriber information all the way to helping utilize a second form of customer service. When designing email campaigns, we will focus on your message and keep your design straightforward within your branding guidelines.
What is Branding & Identity Design? Brand Identity is the collection of all elements that your company or business creates to represent your image to a consumer in the digital and outside world away from your business. Brand Identity, Brand Image and Branding even though these are terms used together they are three different aspects of your company or business. Your brand identity is what makes you instantly recognizable to your customers and future customers and what forges the connection between your and the world. Let’s dig a little deeper into the branding world, whether you already have a running business or are just getting started.
What is UX/UI Design. UX design refers to the term user experience design. UI design refers to the term user interface design.
While We aim to create successful UI/UX design solutions for your brand or company, bringing clarity to your business via innovative UI/UX design and features. UX design is about identifying and solving user problems and attract them to your site by solving those problems digitally for them. UX design analyze your target audience’s needs and ensure that the company creates products that meet those needs. While UI design concentrates on the look and feel and the experience that your customers will have while navigating your app or website while fulfilling their needs. It allows a user to effectively complete a task or achieve a specific goal, like making a purchase, operating a machine or downloading and app. In fact right now you are using UI to read this information.
What is Creative Design? It involves taking ideas evaluating the needs of your customers and designing visual solutions to complete the task at hand and solve customers needs. Creative design is a visual story teller that builds brand identity, conveys key information, narrates your business’s story and builds your consumer’s trust. Creative ads, eye catching landing pages, and custom graphics are a must for any digital media campaign. Besa’s in-house team is a fast, affordable, and effective solution for advertising assets. Let us support your team with numerous creative options.
What is SEO? SEO Stands for search engine optimization which is the process of improving your site to increase its visibility when people search for services or products fulfilling their needs, while that relate to your business. It’s All about understanding and connecting with your customers. Grow your online presence, connect with audiences naturally and keep you customers wanting more. Search engine optimization means improving your website structure, content and images to drive traffic from non-paid search results. Devise an SEO content strategy that will quickly improve your website’s organic ranking, monitor customer behavior, uncover industry trends and centralize your business reporting so you can reach new customers.
What is Digital Marketing? Digital Marketing, also known as online marketing, is how a business, brand or company uses digital marketing tacktics to promote their brands and products and connect with potential customers using the internet and other forms of digital communication. Creative ads, eye catching landing pages, and custom graphics are a must for any digital media campaign, along with email campaigns, social media, and all web-based advertising. Besa’s in-house team is a fast, affordable, and effective solution for advertising assets. Let us support your team with numerous creative options.
What is Web Design and Development? This is an umbrella term that describe the creation process of a website. Website design determines the look and feel of a website, while Web Development is how the website functions. With the right website you can increase your brand, business or companies online presence and grow your business. Whether you require a newly designed and developed website or to face lift your old web site, we specialize in e commerce websites, web portals, basic websites, or a robust and feature rich website to automate your business process. Our designers at Besa Marketing are available to sit down and help you get started. Remember your website is an extension of your business, customer service team and your first interaction with your customers and potential customers. Websites make it easy for your users to go where they want and do what they want long before interacting personally with you. A frustrated customer is more likely to interact with your website before they interact with you. So let us take your website or build you a website that solves your current customers and potential customers needs and wants before interacting or meeting you.
What is PPC an how dose it work? PPC stands for Pay Per Click a form on internet marketing in which you create and ad based off of a certain product, area of interest in your business or just to promote your company. It is an internet advertising tactic used to drive traffic to websites, in which an advertiser, company, business or brand pays to have ads built in the digital world that promotes a service or product they are offering. You pay basically a bidding price (rate) for a keyword phrase or relevant target market word. Once your add is in place and active you pay each time your ad is clicked and viewed by a potential customer. The amount you pay depends on the publisher and is usually driven by two major factors: quality of the ad, and the maximum bid the advertiser is willing to pay per click. The higher the quality of the ad, the lower the cost per click is charged and vice versa. Stay creative with your marketing content and campaigns, discover how to weed through the digital advertising world with a quick consult with Besa Marketing.
What is content development and marketing? Content marketing is the creation and sharing on online materials such as creative ads, educational articles, e-books, videos, eye catching landing pages, and custom graphics are a must for any digital media campaign. Content marketing takes all of this dumped and jumbled all up in a mixing bowl forms a very pointed, precise and focused strategy for a specific targeted audience. While it dose not specifically promote a brand it is the intended process to stimulate interest in a brand’s products and services. Content Marketing your business’s focused approach on creating and distributing valuable, relevant, and consistent content to attract and retain your defined audience and to drive profitable customer actions. It’s the best way to turn your product no matter how common, into something that is exactly like everyone else’s but not like everyone else’s all at the same time.
What is Review Management? Review Management is the process of monitoring reviews, comments and online interactions left about your business across various websites and directories. Review management is a great way for a company to monitor, redirect and respond to online reviews as they are left by both happy and disgruntled customers. Reviews can also offer you an way to identify flaws in your business and or operations. In turn, they can inform your potential clients your branding message through various marketing strategies. Review management is an extension of your customer service team and allows you to answer questions, schedule appointments, send reminders, collect reviews, and get feedback from customers. it is also a great way to gain momentum in the fast paced digital world that we find ourselves in.
What is Social Media Marketing? Social media marketing is the use of social media and social networks such as Facebook, Instagram, TikTok and LinkedIn to market a company’s products and services. It is a form of marketing that involves creating and sharing content on all social media platforms that help you to achieve your company goals. Social media platforms are a great way to connect with our audience to build your brand, increase sales, and drive traffic to your website. Social media marketing is a detrimental way companies can engage with their existing customers and reach new ones. Here at Besa Marketing our team is able to help you audit, prioritize and create a social media strategy so you too can engage your current audience and gain new clients.
What are Business Directories? A business directory is a website or printed listing of information which lists businesses within certain niche based, location based, activity or size categories. Business Directories list vital information about your business such as hours, locations, and contact information, along with pictures and other relevant business information that you want people to know about your business.
Top Business Listings Include
- Apple Maps
- Google My Business
- LinkedIn Company Directory
- Bing
- Yelp
- MapQuest
- HubSpot
- Super Pages
- YellowBook.com
- Thumbtack
“I Want New Customers”
“I Want More Website Traffic”
“Help With Social Content”
“Get And Respond To Customer Reviews”
“Social Media Ads”
“SEO”
“Creative Services”
“Branding / Logo”
“New Website”
“Website Audit”
“Website Revamp
