Frequently Asked Questions

Digital Marketing FAQs

Search Engine Optimization (SEO)

SEO stands for Search Engine Optimization. SEO is the process of optimizing a website to help search engines better understand what the site is about and help it rank for various search terms, which results in more organic traffic search traffic from a search engine results page.

The cost of quality SEO services varies on the agency and the content being delivered. Some SEO campaigns from leading agencies in 2020 cost between $1,500-$10,000/month, with a 6-month contract being the typical agreement. A one-time project will typically run you anywhere from $5,000-$40,000. Hourly rates for SEO consultation can range between $100-$400/hour.

Let’s be clear, there’s no “best” keywords, just those that frequently searched by your audience. With this in mind, the “best” keywords for your SEO campaign will take into account volume, relevance, and authority. We suggest using Google’s Keyword Planner to get search volume and traffic estimates for keywords you’re considering. Then, use what you found in the Keyword Planner in Google Trends to complete the picture.

In some cases, SEO could take up to 7 to 9 months or more to start generating decent results. On-site technical SEO improvements can oftentimes produce results fairly quick if the website lacks any major errors.

Local SEO

Local SEO is the process of optimizing a website to help improve your rankings for your local market. The process helps your customers in your immediate find your website when they search for local services.

In some cases, SEO could take up to 7 to 9 months or more to start generating decent results. On-site technical SEO improvements can oftentimes produce results fairly quick if the website lacks any major errors.

We avoid giving pricing until we understand your specific needs because it varies so much. Some local businesses only have a $2,500 budget and only need basic, affordable local SEO services. Others may require more intensive work with several locations thus requiring a much higher budget.

Pay-Per-Click

Once we have all the necessary documentation in place, we can begin development and strategic keyword analysis and should have a campaign in place within 2-3 weeks. Keep in mind, our process is completely transparent and you will have access to all reporting and keyword views.

Prices for a PPC ad campaign vary by business, industry, and strategy. The average, however, is $9000 to $10,000 per month for small-to-midsize companies. This price range includes your ad spend, as well as additional expenses, like management services from a PPC agency

Ads that appear in search results earn more than 45% of page clicks. Even better, people who click on ads are twice as likely to buy a product or service than an organic visitor, or someone who visits your site without clicking on an ad.

Email Marketing

The volume of emails depends on your business. However sending one email a week is an optimistic start. The main objective of sending emails is to increase awareness, engagement, and website clicks and therefore, the more emails you send, the better opportunities to connect with your customers.

Drip campaigns are automated email sequences which in simpler terms, are a series of pre-drafted emails that you can send to your email contacts. The objective of email drip campaigns is to move your customers (email contacts) further down the purchase funnel. We create email sequences that add value to your customers/subscribers.

If you are ready to get started, contact us. One of our executives will assist you to pick the best plan of action and develop a proposal for you. One you approve, we will send you a contract and get your campaign started.

Social Media

The answer is yes. Research shows that over 80% of internet users are active on social media. Just because you do not take an interest in Social Media doesn’t mean Social Media won’t take an interest in you. There are people leaving reviews of your products, complaining, asking questions. You might not see all that but your potential customers and your potential employees will. That’s because they will Google your company (or the product category) before buying or going for an interview.

The short answer: it depends. While Facebook is a great starting point, we like to get to know each client on an individual basis. Because every brand is unique, deciding which platform(s) to spend time on relies on factors like where your audience is, what products and/or services your business provides and the goals you wish to achieve.

It’s difficult to put an exact number on what your social media marketing budget should be, but there are some limitations in certain platforms. Obviously, more spend will usually get you more results, but a little can go a long way. We recommend starting with a lower budget and testing ads to see what works best for your brand.

Besa Marketing
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Here’s the thing about our Digital Marketing agency: We prefer long-term partnerships that are deeply rooted in trust. Before we dive right into this, we’d like to get to know you better, get a feel for your current situation, and talk about your marketing goals and expectations.

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