Pay Per Click (PPC)

Benefits of Pay-Per-Click

Being listed on page onee of any search result page is no easy feat, and it takes a lot more than great content to get you there. Paid Search Advertising through Bing Ads and Google AdWords enables you to be on page one for your target searches, provided that your content is relevant and that users are finding it useful or engaging.

Benefits of PPC

Pay-per-click (PPC) advertising has the potential to jump start a campaign, while display advertising and social promotions can build awareness for your product or brand over time.

Keyword Research
Our SEM team of experts aggressively research for highly-targeted long-tail and competitive keywords that your potential customer is using to find the services you offer. We simply step in the process and help bridge the gap between your business and the customer who is on the hunt to seek your services.
Google Display Ads Campaign
Our marketing team is equipped with the knowledge and tools to craft display ad solutions that have the potential to reach more than 90% of unique internet users. From visual appeal to catchy copy editing, we consider many factors while composing display campaigns.
A/B Testing
When it comes to PPC management, setting up a paid ad is one thing, but continuously monitoring and optimizing the ad is another thing. We will test your PPC campaigns for several factors to boost the performance of your ads, increase click-through rates, and drive conversions.
Google Search Ads Campaign
We develop content and copy that solidifies the message the ad is looking to convey. Our approach to conducting Google Search Ad Campaigns ensures that your website is in the top-ranking position in SERPs and delivers traffic that converts.
Retargeting Campaigns
For a large portion of websites, only 2% of web traffic they receive converts into paying customers on their first visit. Besa Marketing can play a pivotal role for your business in getting back bounced traffic. Our team of PPC specialist, with its creative approach, push out retargeting campaigns to help companies reach the 98% traffic that does not instantly convert.
Conversion Tracking
With our analytics tools, we track your ads in real-time to determine what actions your customers’ take and optimize them for conversions. We will provide you with monthly reports to show you how well your campaigns are performing.

PPC Frequently Asked Questions

Once we have all the necessary documentation in place, we can begin development and strategic keyword analysis and should have a campaign in place within 2-3 weeks. Keep in mind, our process is completely transparent and you will have access to all reporting and keyword views.

Prices for a PPC ad campaign vary by business, industry, and strategy. The average, however, is $9000 to $10,000 per month for small-to-midsize companies. This price range includes your ad spend, as well as additional expenses, like management services from a PPC agency

Ads that appear in search results earn more than 45% of page clicks. Even better, people who click on ads are twice as likely to buy a product or service than an organic visitor, or someone who visits your site without clicking on an ad.

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