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Search Engine Optimization (SEO)

SEO for Your Business

Each and every year, nearly three trillion search queries are made on just Google alone. It can be the initial step in a customer’s journey on their quest to find a service or product you may provide. You don’t want to skip out on the possibility of being seen by potential customers when they are looking for you.

A solid SEO strategy will help your company produce more leads and get discovered by possible customers, but search engines are continually altering and tightening up their criteria for high rankings. We help our customers find the ideal keywords to rank for, re-write content to have a far better chance of discovery, audit and prioritize technical enhancements, get ideas on competitor benchmarking, and much more.

Let's see some hard facts about SEO

Regardless of how you may feel about search engine optimization, it is a proven method of increasing your online presence in the search engine results.

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75% of people never scroll past the first page of search engine results.

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There are an estimated 3.5 billion searches on Google each day. (Internet Live Stats)

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SEO drives 1000%+ more traffic than organic social media. (BrightEdge)

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SEO leads have a 14.6% close rate compared to a 1.7% close rate for outbound leads (radio/TV ads, direct mail, etc.) (HubSpot)
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We Offer SEO That Has An Impact

With 12 years of experience and a book of business that includes companies of all industries and sizes, we execute SEO the right way. What exactly does that mean? Take a look at what Besa Marketing’s SEO strategy includes:

Research & Analysis

Quality SEO starts with extensive research and analysis. Our specialists invest time and effort during this critical phase to design customized growth strategies.

SEO Site Audit
Developing a effective framework for your SEO strategy calls for a 180-point site audit. With access to tools like Screaming Frog and Ahrefs, our specialists will carry out a comprehensive audit and provide an extensive report that contains vital information to assist in resolving errors.
Mobile Compatibility
A site that is not mobile-friendly will not attract search engines or your new viewers. Ensuring your website is mobile-friendly will protect your site from missing out on global traffic.
Keyword Research
Our SEO experts conduct thorough keyword research to put together a complete list of voice-optimized, LSI, and long-tail keywords to help your ranking. Our approach to SEO is unique and drives the results you are looking for.
Competitive Analysis
So how do you measure against other businesses in your industry? What else is required of you to secure that competitive advantage? Through completing a detailed competitive analysis, we will review key factors, such as back links and page speed, to help you get ahead.

Technical SEO

Through a great SEO strategy, we establish your brand’s online authority, increase your rankings and prove your credibility to prospective leads

Site Speed
40% of people leave sites that take more than 3 seconds to load (Kissmetrics). How long is your site taking? With tools like Google’s PageSpeed Insights, Besa Marketing has a site speed audit process ready to go to amplify your rankings and simmer down those bounce rates.
Site Cleanup
Your site might look pretty on the outside, but this isn’t always the case on the inside, which might explain those low traffic and conversion rates. We’ll take a deep dive into the backend of your site to identify areas that need support and areas that might just need a complete makeover.
Metadata Health
Search engines rely heavily on metadata to determine your site and content’s relevance and ranking. Our SEO and content team will make sure your metadata follows SEO best practices and aligns with your target audience’s objectives.
Site Structure
Google takes the user experience very seriously, which is why our SEO specialists invest time to ensure your site structure is looking solid. We’ll look at your URL structures, index and content pages, and more to verify all aspects of your site follow a logical flow.
Technical Fixes
XML sitemaps, canonicalizations, improper redirects, the list goes on…There are numerous site components that need careful attention when it comes to maximizing your SEO results.

Local SEO

While our clients naturally gain national visibility, boosting your rankings in your specific service area is our focal point, so you get quality leads that convert.

Google My Business Audit
Our SEO gurus will create and polish your Google My Business page to verify your company listing is up-to-date and appears in relevant local searches.
Apple Maps Audit
We will optimize your Apple Maps listing, so your potential customers can locate your company while they are on the road.
Bing Places Audit
We do not quit until we have cover every aspect of you listings. From including the right URLs to identifying the appropriate business categories, our SEO team will craft and improve your Bing Places listing as well.

Content Marketing

Roughly 75% of people don’t search farther than the first page of search engines. So if you are found on the second page and beyond, optimizing your content for SEO is imperative.

Industry Copywriters
We have a committed team of copywriters who are highly knowledgeable in SEO best practices and top quality content. They will invest time getting to understand your company and craft notch landing pages, blog posts, and more to emphasize your authority and cultivate new leads.
Industry Designer
We do not settle for simply mundane when it comes to our content—we go far above what is expected. That is the reason we have a capable design team dedicated to creating engaging visuals for your content and brand. From infographics to animations to logos, our design team illuminates your business in the best light.

Link Building

As a critical ranking factor for Google, one of our top priorities is to craft a strong link-building strategy to ensure your content can rank sufficiently.

Internal Links
We have a dedicated copywriters and editors who are experts in SEO practices and quality content. They will invest time getting to know your business and produce high-quality blog posts, landing pages, video scripts, and more to highlight your credibility and nurture your leads.
External Links
When credible websites link to you, this tells search engines you have authority in your industry and helps boost your visibility. Using tools like Ahrefs and SEMrush, we’ll fine tune your backlink profile and analyze your competitors’ links. We’ll also go the extra mile and research potential sites that can link to your business and level up your backlink game.

SEO Frequently Asked Questions

SEO stands for Search Engine Optimization. SEO is the process of optimizing a website to help search engines better understand what the site is about and help it rank for various search terms, which results in more organic traffic search traffic from a search engine results page.

The cost of quality SEO services varies on the agency and the content being delivered. Some SEO campaigns from leading agencies in 2020 cost between $1,500-$10,000/month, with a 6-month contract being the typical agreement. A one-time project will typically run you anywhere from $5,000-$40,000. Hourly rates for SEO consultation can range between $100-$400/hour.

Let’s be clear, there’s no “best” keywords, just those that frequently searched by your audience. With this in mind, the “best” keywords for your SEO campaign will take into account volume, relevance, and authority. We suggest using Google’s Keyword Planner to get search volume and traffic estimates for keywords you’re considering. Then, use what you found in the Keyword Planner in Google Trends to complete the picture.

In some cases, SEO could take up to 7 to 9 months or more to start generating decent results. On-site technical SEO improvements can oftentimes produce results fairly quick if the website lacks any major errors.

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