Digital marketing is a fast-paced domain, it’s vital to keep learning and have one eye open on the current trends. Easily, there are thousands of useful marketing resources on the Internet; the main challenge is to find the best ones. The Besa team has done it for you and picked respected and trustworthy resources that can power up your resources.
- Blogs. The most common variety of content sources and, probably, the most beloved. Also the easiest on small businesses. News, how tos and tips on blogs are published quicker than any other form of a source.
- Podcasts. Very popular format nowadays due to its convenience and ability to learn on the go.
- Webinars. Live streams are always full of tips and engagement since viewers can ask any question and get knowledge right away.
- Infographics. Everyone loves good and resourceful infographics, and no wonder why: easily-presented information is a quick and useful way to learn something new.
- E-Books. An ideal form to cover a specific subject in detail.
- Social Media Groups. A nice and valuable way of exchanging your experience and knowledge with a group of people that have the same interests as you or want to learn from you.
- Live conferences. An option for those who love to get insights firsthand and get to know with niche influencers.
Now, let’s cover some of the resources you will surely find beneficial for your marketing.
#1. Neil Patel’s Blog
Neil Patel, is a New York Times Bestselling author. Who’s a leading online marketer, contributed to the industry with his top-notch blog dedicated to SEO.
Neil shares on his blog, unique expertise and tips on how to get top-tanked on Google, educates to develop a link building strategy, recommends SEO tools to use, gives tips on growing social media channels, reveals search engine algorithms’ work, shares tricks on creating highly-converting landing pages and other valuable content.
Neil’s blog is not limited to just articles only; along with his articles you can find podcasts and videos.
If SEO is your biggest struggle, don’t hesitate to visit the blog.
#2. Google Ads Blog
Yes, that simple. Google Ads Blog is full of valuable content about Google Analytics and clearly explained guides on growing your business with ads.
There are tons of blog posts with useful tools to master the ads, tips and tricks to work with YouTube and Google services like Shopping, how-to articles and news dedicated to Google ads.
This blog is a perfect for getting advice and recommendations dedicated to the digital right from such a giant like Google.
#3. Search Engine Watch
Founded in 1996, Search Engine Watch is the oldest online global resource for search engine news, analysis and trends. It has tracked the development of digital marketing right from the start.
The blog focuses on daily news and insights about search engine marketing, SEO and paid search.
Apart from tons of value found in articles, you can make the most out of their masterclasses and whitepapers they offer.
#4. Search Engine Journal
Another respected and expert blog dedicated to SEO, PPC, social channels, content, and news.
Among the articles, you’ll find the latest trends in digital advertising, guides to a proper SEO strategies and development, hacks for every social media platform, and much more. Also you will find Ebooks with the full coverage of digital marketing issues are also what Search Engine Journal is providing.
#5. Growing Your Instagram and Podcast With Combin
Earlier this year we learned that, Combin launched its first-ever podcasts dedicated to online marketing with its special focus on Instagram. Their host Ann, who every one of you knows rather well, shares unique experience on how to skyrocket your Instagram for business, increase traffic and sales, use secrets of the world-leading brands, and learn the latest news about Instagram.
You can listen to Instagram Growth Podcasts on PlayerFM, Listennotes, Stitcher, Apple Podcasts, Spotify, and SoundCloud.
Aside from podcasts, they have useful Instagram marketing YouTube webinars, which are always full of tips, analytics, and insights you can leverage in your marketing strategies.
#6. Social Media Today
This blog has proven its expertise in terms of social media marketing. Social Media Today is a fantastic resource with news, studies, analytics, and insights of all the social platforms.
Except for social media marketing, editors of the blog thoroughly work on content marketing articles and digital hacks.
#7. Unbounce
We’ve mentioned sources with great content dedicated to social media, SEO, and PPC, but now we’re giving a turn to the blog focused on landing pages and everything bound to them. The blog belongs to the company — Unbounce.
The blog is called “The Landing Page and Conversion Optimization Blog”, so it’s clear what it’s about. They always share effective strategies of landing page building, business-specific landing pages hacks, optimization, design, conversion boost tips, and case studies.
This resource will be a great aid for anyone looking to get their blog in order.
#8. Social Media Groups
Pod Casts, blogs, E-Books, are all highly valuable, but groups on social media which are dedicated to marketing can also be your source of insights, expertise and inspiration.
Reddit, Quora, Facebook, LinkedIn are those socials you need to turn your head to if you want to seek for the advice of your colleagues or read the most useful articles shared within the community. Reddit is a vast community that has loads of different areas like Reddit Instagram Marketing, Reddit Social Media Marketing, Reddit Entrepreneur, or Reddit Marketing are just to name a few.
Quora has loads of areas (communities) dedicated to business, entrepreneurship, and marketing such as Quora Marketing & Content, Quora Startup Marketing+Growth, Quora Growth Hackers, or Quora Digital Marketing News and Trends are a small part of what you can find. Some allow you to share your content, so it’s an additional way to promote your business.
#9. Infographics
Infographs are not a type of resource but a content type, but they deserve to have their space. Infrographs are one of the most useful types of information out there and can kick start all your other platforms really well.
Infographics are a concise way of visually conveyed information, which is rather convenient and ample. Almost every blog, website, Social media platform now has materials with infographics, but the platform where you can find it with no limit is Pinterest, of course.
#10. Live Events
Visiting conferences, panels and expos directly dedicated to marketing or your business esptertise is essential for building, networking and gaining knowledge.
At live events, key industry leaders discuss the trends, upcoming avenues, and development strategies, so it’s a must to attend such events at least once a year. Happily, there are now plenty of activities.
