1. The Monogram Logo
Monogram logos or lettermarks are logos that consist of letters, usually brand initials. CNN, HP, EY, HBO…you understand what we’re saying. Monogram logos are ideal for companies that choose to use their initials to identify themselves with the customers, they are more commonly used for companies with long names. A lettermark is a typography-based logo that’s compromised of a few letters, usually the company’s initials. The lettermark logo is all about simplicity.
2. Wordmarks
A wordmark is a font-based logo that focuses on a business’ name alone. This is ideal for businesses with unique and memorable names. When you combine good typography with the organization’s distinct name, the brand can be recognized easily among consumers. Since the focus will be on your name, you will want to pick a font and color that stands out and will be memorable.
3. Pictorial Mark
A pictorial mark is an icon or graphics-based logo. Some iconic pictorial mark logos that come to mind are Apple, Twitter, Nike, and Target, to name a few. The measure of success of your pictorial mark logo is when people correctly identify your logo with the company name. The biggest thing to consider when deciding to go with a pictorial mark is what image to choose. You are going to want to make sure it is something that will be evergreen and stick with your company for its entire existence.
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Generally, the company name is inscribed in shapes such as a circle, square, rectangle, etc. Each form of shape represents certain qualities of the organization. Four-sided shapes typically represent the stability, trust, and uniformity of the organization. Whereas, round shapes depict love, completeness, eternity, etc.
5. Abstract
An abstract mark is a specific type of pictorial logo that takes a geometric form to represent your business. Abstract logos allow you to create something unique to signify your brand. The advantage of an abstract logo is that you are able to express what your company does symbolically; through color and form, you can show meaning and develop emotion around your brand and business.
6. Mascots
Mascot logos are logos that includes an illustrated character that represents your company. It is easy to think of them as an ambassador or spokes-person for your business, and are great for companies that want to appeal to families and children.
7. Combination Mark
Combination mark logos comprise of a type face and image-based logo. Typically, companies will place the image and text beside each other or stack them over one another. Combination mark logos are versatile and help people to easily identify your brand. As time goes on and your logo becomes increasingly more recognizable with your brand, you may be able to rely exclusively on a logo symbol and not have to include your name. These logos are usually easier to trademark because they include both an image and a name together.
8. Emblem
An emblem logo consists of a font inside a symbol or an icon; think of badges, seals, and crests. Emblems are higher in detail, making less versatile to replicate across different types of branding. It is best to keep these logo designs as simple as possible, this way you are able to use this logo across the board for marketing purposes.
9. Slime/Cartoon
This type of logo is another image-based logo, but it incorporates a colorful and cartoonish theme to them. Generally, these logos will not contain a standard type of font or symbol, they are creative and unique.
10. Dynamic Mark
A dynamic log is an adaptable logo – it can change depending on the context in which it is placed. They can vary based on the branding materials they are use on, and the creativity of these logos are limitless. The entire design of the logo can get an overhaul each time the logo is presented, regardless of the platform.
