Real estate is one of the most competitive industries out there. Setting yourself apart from everyone else can be a challenge. Our team of marketing strategists has over 10 years of experience working with real estate agents on building their marketing plans.
After years of discussions and working with real estate agents, the common denominator our team has identified is the lack of marketing all year round. While this seems like a bit of a no-brainer, it is the most missed tactic of all.
Our team sees it all the time when working with real estate agents. They know there is a need, and they use a large amount of their budget into lead generation and then between March and September, they sell homes and then pause all or most of their marketing going into late fall and wintertime.
Continue reading to learn what specific marketing efforts can be taken during your slower season to make your busy season better than ever!
Build Your Brand Awareness
Repetitiveness is key, especially during the quiet time of the year. A common marketing principle is the Rule of 7, meaning it typically takes a consumer being exposed to your business seven times before they take an action.
Reaching Focusing on your brand awareness helps to get new people into your marketing funnel. With this tactic, by the time your busy season rolls around, you will have people working their way down the funnel on their way to converting into a client.
You should also use this time to educate your audience and position yourself as an expert in real estate. The best way to do this is by posting on social media, writing blogs, or sending an email newsletter.
Educating Potential Buyers and Sellers
Buying and selling a home can be both an overwhelming and stressful process and having a real estate agent you can trust and lean on makes the process a whole lot easier.
No matter how long you have been in the real estate industry, there is always something for you to teach your community. It can be anything from how you price a home to a checklist of what to do before selling your home to even how to stage your home properly for photos.
As we mentioned above, the best way to teach your audience is to post on social media, write blogs, or send an email newsletter. By doing this you will show your audience that you are an expert in your field, and those potential clients can place trust in you when handling their business.
Building your Email List
Growing your email list is one of the best ways to stay connected to your audience. Paid advertising, whether on Google or social media is one of the many ways you can get potential clients to sign up for your email newsletter to learn more about what you can offer them as a real estate agent. The idea of buying and selling a home often happens months before a client reaches out to work with a real estate agent.
Final Words
The marketing tactics we spoke about today will not yield immediate results, but they will bolster up your brand and get you ready for your busy season. It is imperative to not overlook these types of marketing channels because, at the end of the day, they contribute greatly to your overall goal of standing out from everyone else. If you’re feeling overwhelmed and not sure where to start, let us help you! Give us a call or start a project today!
