What is a Real Estate Marketing Plan?

A real estate marketing plan is a strategic roadmap for agents, teams, or brokerages to determine where to focus their marketing efforts.

A good marketing plan will be reviewed quarterly to quantify success or failure based on key performance indicators from the previous period of time.

Why Agents at Every Level Need a Marketing Plan

Before you can begin creating your marketing plan, you need to take a look at the big picture, and first determine what exactly your business goals are for the future.

Any agent will tell you, never to go to a listing appointment unprepared, why would you do the same with your marketing efforts?

If you do not have a plan for your marketing, you will likely bounce from one marketing trend to the next, never getting ahead and wasting time and money.

Download our free marketing plan template so you can plan to get ahead, and don’t get left behind!