Creation & Segregation
There may be thousands of email addresses with a business but it not important as well as wise to use these email contacts blindly. We segregate the email list based on the relevancy of your business and where our customer stands in the purchase funnel.
A/B Testing
Similar to any other marketing campaign such as a social or a paid campaign, an email campaign also requires thorough A/B testing. A/B testing tells you how effective your ad copy is in terms of open rate and click rate.
Conversion Optimization
We track the user behavior in the email campaign along with the behavior of the visitors on the website. We continue to optimize landing pages by monitoring the open, click and conversion ratio.
Template Creation
To create an effective email ad copy, the first thing is to have a responsive email template. Before starting with the creative and the text we design a responsive template which is compatible on all the devices.
Scheduling & Automation
A very important part of email marketing is scheduling the emails and setting up the automation for the actions taken by the receipient. We schedule and automate your emails with precision for optimal click-through and open rates.
Reporting
Thorough analysis and comprehensive reports provide support to any marketing campaign. Besa Marketing provides an extensive analysis on your email campaign and provides weekly/monthly reports on the results.
Newsletter Campaign
Newsletter is one of the most effective ways of email marketing. Sending newsletters to the subscribers gives you an opportunity to engage them. We design and schedule engaging newsletters keeping your target audience in mind.
Product Launch Campaign
By incorporating editorial and user experience design best practices, including engaging subject lines, rich media inclusion in the body of the email and expert call-to-action design and placement, you can increase your open, click-through and download rates.
Drip Campaign
A drip campaign not only corresponds with the customer on your behalf but also helps in building a close relationship with them. We design an effective drip campaign by creating a series of digital touchpoints for yoursubscribers at different stages of the purchase funnel.
Maintenance
Not all email addresses are active and up to date. We monitor and regularly update your email contact list so that your email campaigns do not drop the engagement rate by sending too emails that are no longer active, causing the email to bounce.
