Competitive Analysis
Do you know where you stand against other businesses within your industry in your local area? What competitive edge do you need to gain a better presence online? By conducting an extensive analysis, we will find which local competitors currently outrank you on the web for your services.
Keyword Research
The very first task in your local SEO campaign will be to discover keyword phrases that pertain to your service. When we have a well-rounded list of relevant key terms, we will need to broaden that list into frequently used search phrases. Many people have a tendency to ask questions and incorporate their location in their searches.
Locally Targeted Content
Curating content is a strong foundation when it comes to excelling at SEO. As professional SEO consultants, we develop a strategy to publish highly targeted, well-written web site content which boost your local search rankings and provide a smooth customer experience.
Schema Markup
Schema markup creates an improved description (commonly known as a rich snippet), which appears in search results. Rich snippets can make your web pages more noticeable in the SERPs (Search Engine Result Pages). This enhanced exposure has been proven to increase click-through rates.
Citation Audit
Citations are a listing of your business NAP, or name, address, and phone number. Constant monitoring will help increase your business’s local visibility. We utilize a number of web directories like Yelp, local directories like your town’s Chamber of Commerce site, and industry-specific directories.
Local Reviews
Local reviews of your business influence the search rankings of your website. There are many review sites but determining which would suit you the best is a daunting task. Through an extensive process, we determine which review portal/s would work best for your business.
Citation Opportunities
Backlinks are any links to your website from another party’s website, and they are a significant element to SEO rankings. Some directories permit for backlinks, but in several cases, we will share brief details of your business that will provide a backlink to your website.
Improved Traffic
The better you rank, the more traffic will be driven to your site. We recommend that our clients collect traffic data monthly in order to watch your traffic grow over time. It is a best practice to do both short-term and long-term comparisons. For short-term comparisons, compare the current month’s traffic to the previous month’s traffic.
Increased Leads
Track the leads that are coming in through your website. Webform submissions can easily translate into paying customers. This is how we calculate the return on your investment for SEO services.
Higher Ranking
Your ranking is where your company appears on a Google search results page. Each Google search you conduct is based on your location and your previous browsing history, so in order to keep track of your rank from an objective perspective, we use a proprietary ranking tool to show you your current ranking.
SEO Frequently Asked Questions
Have a Question for Us?
The answers are just a click away.