A pre-planned content calendar for your social media strategy can save your team a valuable amount of time. According to our friends and partners at HubSpot, research states that companies that publish more than 16 posts a month generate 3.5 timed more traffic than those which publish less than four.
Strategizing and developing 16 posts a month is quite the undertaking, but it pays off in the long run and prevents you from having to post on the fly. Impromptu posting is good for some businesses, but you run the risk of not posting consistently and posting low-quality content.
Some of the main benefits of building and maintaining a content calendar include:
Keeps you organized and on track
A content calendar will give you a better perspective of your overall marketing strategy. It will become easier and more concise to align your post topics with your social media and email marketing content. Additionally, it will assist you in bridging a gap in content and prevent you from missing your content’s mark
Perfect for Brainstorming
Once you begin organizing your content topics, it will spark a surge of creativity and new ideas. Once you begin analyzing your audience’s engagement you will gain valuable insight into the type of content, they are looking for from you, which will later help you build your content calendar going forward.
Maintain Consistency
The key to always being on your audience’s radar is offering educational, relevant, and entertaining content. Posting irregularly will lead to an out-of-sight-out-of-mind scenario that you are going to want to avoid at all costs.
Keeps your Audience Engaged
Being in a hurry to publish a post can lead to posting about irrelevant topics that do not associate with your brand and may not resonate with your audience, in turn hurting your engagement. Having a planned content calendar will allow you to avoid such things and publish fresh and relevant content.
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Get more insightful articles like this directly to your inbox.Crucial for staying in the know
Being able to keep track of any important dates or holidays is easier when you have a calendar to keep track of, especially if you plan to post on social media for those days. Another great reason to plan out your social media strategy with a content calendar is to reduce the stress that comes with having to keep holidays and important dates top of mind.
Visibility across departments
A content calendar will ensure that the necessary parties across different teams will keep them on the same page. Transparency is essential for generating better communication amongst your teams and for building your content strategy.
Execute a social media marketing strategy
A social media content calendar will assist you in identifying the successful and engaging pieces of content that you can use in your paid social media advertising plan. Social media, in general, has become a pay-to-play environment, so paying to boost your most valuable content is incredibly important.
