Now that you have decided to step into the world of Entrepreneurship.  We have designed and compiled a checklist of the top items you need to assess before launching your business.

Below are a few of the topics that we touch on in our comprehensive checklist to get you going.

Marketing Strategy
Think of your marketing strategy as the foundation, and every solid home needs a sturdy foundation.
Having a rock-solid marketing strategy will guide you in all of your future marketing decisions. Through
extensive research and analysis, you will be able to select a niche, profile your target market, and
know-how to differentiate your business by communicating immense value to your clients.

Brand Identity
The branding of your company is one of the most essential components to building your business, it is
the first impression for a potential client. You want the look and feel to be as clear and concise as
possible. Thinking about your branding early on will save you time when it comes to building your
website and all other essential marketing materials.

Website
Your website has three key elements that you need to get right in order for it to work as a lead and
sales generator; those elements are technical, functional, and design. Having these elements set up
correctly is essential, this assures your potential clients can find you, and contact you once they are
there.

Communications
Now that you have developed your marketing strategy, branding, and your website is live, it is come
time to develop your marketing plan to increase visibility. Your marketing plan will include how you
will build awareness and engagement with potential clients. Additionally, your plan will include how
you nurture client relationships, design promotional offers, and ultimately close sales.