- Stop using a PDF Menu
There are two major issues with having downloadable PDF menus on your website. The first is that it can take a while for the customer to download the menu for them to view it. When a customer visit your website, they want it to be fast and easy to use, and not have to wait for the menu to load. The second issue is that PDF menus are not ideal for SEO. Search engines can’t read a PDF, which means the content in your menu won’t help with your search rankings. We believe an HTML menu is the best course of action when it comes to adding your menu to your website. Google will have an easier time reading the content and the content will show in the search results.
2. Create a social media strategy
As a restaurateur, I am sure you have heard a million times how important it is to have a social media strategy. One of the first places a customer is going to look for photos of your restaurant and dishes you serve is on social media. Have you heard of a better way to entice them to come and visit than with a mouth-watering photo of your food? Now, once you have these delicious-looking photos ready to be posted, determining what time to post is the next step. Our team of social media experts suggests taking a look at the marketing analytics for each one of your platforms to see when your audience is the most active. But a good rule of thumb is to post right before breakfast, lunch, and dinner
3. Start a blog
Yes, writing a blog is time-consuming, but a blog will develop a connection between you and your customers. A blog will allow you to let new and returning customers know what is going on with your business. Content marketing can bring in three times as many leads, and search engines love love love content. If you want, writing keywords into your blog post will help search engines understand what your blog post is about and get your website ranked where it needs to be.
