Why You Need Off-Season Marketing
Slowing down or stopping your marketing is not the right decision, it could be detrimental to your business overall. When you pause or stop marketing your business during the off-season, you lose the momentum you gained throughout the year.
Marketing takes time! Deciding that marketing during the off-season is no longer a priority inevitably forces you to restart your campaigns all over when your busy season restarts. Off-season marketing is a simple shift in strategy; instead of focusing on lead generation, you can take this time to focus on brand awareness.
Shifting your focus allows you to introduce new people to the top of your marketing funnel, which then brings them down the funnel during your busy season.
Check out these tips on how to shift your focus and marketing throughout the year.
Create a 12-Month Marketing Plan
Before you make any hasty decisions, you’ll want to create a 12-month marketing plan for your business, this will help tremendously with keeping you on track throughout the year. But don’t worry, you can make changes at any point throughout the year.
Having a plan in place for your marketing allows you to choose what areas you want to focus on and when. Knowing your focus will help you choose the type of marketing you need to hit your goals.
Build Your Audience
Widening your net and expanding your audience is one of the best things you can do during the off-season. The overall goal is to educate the customer before they need your service.
Growing your audience helps build trust and when your busy season returns, customers will know to call you for their needs.
The best way to grow your audience is by utilizing your social media channels and blog to create new content. By using these platforms you’ll show that you are knowledgeable and an expert on the topics you post about.
Email Marketing
Sending emails is a great way to target specific groups of people based on how they interact with your business. Targeting your emails allows you to customize and help push specific products or services that your customers may not think about all of the time.
Emails are also another great way to promote and send out educational resources. The key to sending great emails is making sure your content is valuable and worth it for your client to open.
Off-season marketing has a ton of advantages and can really help keep your business top of mind and prepare for the following year. If you’re feeling overwhelmed and not sure where to start, let us help you! Give us a call or start a project today!
