Before you can sign up for your Facebook business page, you will need to log into your personal Facebook account. Not to worry – the information on your personal account will not be visible to the public on your business page.

Select the type of page you want to create: business/brand or community/public figure. Click the
“Get Started” button for the type of page you would like to create.

Next, enter your business information. For your page name, use the name of your business or the name people are likely to search when looking for your business.

For category, type a word or two that describes your business and Facebook will suggest some options. Your business may fall into more than one category, choose the one your customers are most likely to think of when they think about your business.

Next, a box will expand asking you for further details, like your address and phone number. It is up to you whether you decide to make this information public, or if you only want to show your city and state.

When you’re ready, click Continue.

Next, you’ll upload a profile and cover image to your Facebook page. Ensure that the photos you choose align with your brand and can be easily identified with your business.

You will upload your profile picture first. Typically this image will be a business logo, making it easily recognizable when customers search for your business.

Once you have chosen a great photo, click Upload Profile Picture.

Now it is time to choose a cover image for your profile, this will be the most prominent image that is displayed on your business page.

Keep in mind that this image should capture the character of your brand and show off your brand personality.

Once you have selected your image, click Upload a Cover Photo.

Your username also called your vanity URL, is how you tell people where to find you on Facebook.

Your username can be up to 50 characters long, you want it to be easy to type and easy to remember. It should be the same as your business name or some variation of your business name.

Click Create Page @Username in the left menu to set up your vanity URL.

Click Create Username when you’re done. A box will then pop up showing you links people can use to connect with your business on Facebook and Messenger.

It is important to fill out all of the fields in your Facebook Page’s About section when you first create the page.

To begin filling out your business details, click Edit Page Info in the top menu. From here you can share all the important information about your business.

Click Save Changes under each section to implement your changes as you go.

Now that you have filled in all the straightforward details about your business, it is time to add content about your business to tell people why they should engage with your Facebook page.

There is a section on your Facebook business page where you can add a longer description of your business. To access that section click See more in the left menu, then click About, and then click Our Story on the right-hand side.

Here you can add a detailed description of what your business offers to customers and why they should Like or Follow your page. Make sure in this section you tell your visitors what you will be offering them and why they should stick around.

Enter a headline and text for your story, and upload an appropriate photo. When you are finished, click Publish.

We know how exciting it can be to want to start inviting people to like your Facebook Page, but before you do that you should post some relevant and valuable content they can read and share once they get to your page.

Be sure when creating a post that the information is providing value to your visitors and it encourages them to want to continue viewing your page.

It is now time to hit the Publish Page button on the left-hand menu.

Your page is now live and visible for everyone to see!

Start inviting your existing Facebook fiends to like your page. Use other channels like Twitter, Instagram, and your website to promote your page and encourage people to follow your page. It is also a good idea to add “follow us” to any promotional materials and your email signature.